“My love for flowers was fostered by my Grandmother who I grew up with. For me, flowers evoke the greatest memories from my childhood spent at her house in the NSW Riverina. She loved her garden and grew the most amazing blue hydrangeas.“
Sally was seeking a brand that was elegant, creative and graceful but also portrayed her love of flowers and the story behind why she grew to love them so much. The junior hydrangea blossom represents the new journey for Sally whilst being a nod to her Nanna, who’s love of flowers (in particular hydrangeas) has played an important role throughout her business journey. The feminine font links both words together representing a generation of flower lovers being passed on to another. Simply beautiful! Visit the website.
“Emma captured the essence of my brand perfectly – the Brand Guidelines she provided is probably still one of the most referred to documents in my business operations, as it makes it easy to create a consistent brand across my website, social media, packaging and promotional materials. Emma was incredibly patient with me as I worked through refining the business during the start-up phase of Bloom Drop, whilst creating the logo and brand itself, and also the website. The website required some complicated scheduling & customer account features which Emma coordinated with the Developer to create in a consistent way with the brand. I love everything about our logo/brand, and often receive compliments and queries about who designed it – I highly recommend working with Emma.”
Sally Smith, Founder of Bloom Drop
Branding, Graphic & Website Design by Emma Troy Design – www.emmatroy.com.au
Photography by Alison George – www.catseyeproductions.com.au
Website Development by JBE Digital – www.jbedigital.com.au